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One in every of the various signs that Christmas is approaching is the joy of receiving gifts and the air stuffed with dazzling lights and the scent of pine.
AND A recent study conducted by leading donation platform Snappy revealed that 75% of employees expect to receive a present from their employer through the holiday season. Much more amazing is that 57% of employees consider that by receiving such gifts, their managers express gratitude and appreciation for them.
On this blog post, we’ll explore the importance of corporate gifts in constructing successful business relationships by analyzing the outcomes of Snappy’s annual holiday gift survey.
The importance of corporate gifts
The survey results clearly show that corporate donations are essential to increasing worker satisfaction and enthusiasm at work.
As many as 78% of participants said they were happier at work after they received a thoughtful gift from their company. The gesture itself is valued by employees greater than the actual value of the gift.
Employers show concern for his or her team members outside the office when they struggle to pick meaningful gifts.
Gifting pitfalls and challenges
While the vacations are a time of joy and celebration, they also can highlight common gifting mistakes. Almost 70% of respondents admitted that they received gifts that they never used and didn’t want.
Furthermore, twenty-four percent said that they had ever felt uncomfortable when their boss gave them an unwanted gift. It goes without saying that selecting the right gift will be difficult, even when the motivation behind it’s crucial.
The spirit of giving
The benevolent spirit stays despite difficulties. Greater than half of respondents (55%) said that using a present makes them remember the giver fondly.
This highlights the importance of meaningful gifts – it isn’t just concerning the gift itself, but concerning the emotions and memories it evokes.
Key arrangements for business and company gifts
The survey also make clear some interesting insights related to business and company gifts:
- Selecting the proper gifts: 55% of respondents expressed willingness to assist in selecting appropriate gifts. Moreover, 70% would love to make holiday shopping more efficient – from selection to shipping.
- Long-term impact: 35% of employees said the rise in job satisfaction they felt after receiving a major gift lasted 3-6 months, demonstrating the long-term advantages of corporate gifts.
- Gift cards vs. thoughtfulness: While gift cards are convenient, 61% of respondents find them impersonal, highlighting the necessity for more meaningful and personalized gift options.
- Badly chosen gifts: 63% of respondents would relatively receive no gift than the improper one, and 31% indicated that not receiving a Christmas gift would make them more prone to seek recent job opportunities.
- Gifts that transcend employees: Corporate gifts transcend employees – 66% of respondents said they send gifts to customers and 68% to suppliers, highlighting their role in creating and maintaining business relationships.
Personal observations about gifts
The survey also examined personal gift preferences:
- Easy shopping: Although 85% of respondents find them “easy to purchase,” 69% have received Christmas gifts they didn’t want, highlighting the challenge gift-givers face.
- Conscious giving: Most consumers (62%) prefer gifts that support small businesses, 39% prefer environmentally friendly gifts, and 34% prefer gifts from minority-owned businesses.
- Shipping costs: Shipping costs influence customers’ online shopping decisions – 34% of respondents consider it’s the essential factor when shopping online.
- Sentiment over costs: The sentimentality of a present is more vital to each givers (71%) and recipients (80%) than its cost.
Application
Corporate gifts aren’t only a practice, but additionally a possibility for employers to precise their appreciation and support positive relationships with employees.
Giving thoughtful gifts may end up in a happier holiday season for everybody, improved skilled bonds, and increased job satisfaction.
It is vital to take into consideration how a thoughtful gift can impact your team and business relationships as the vacation season approaches.