When you are a Xiaomi fan, a Xiaomi consumer or a technology fan typically, I actually have excellent news for you. But before we speak about that, let’s take a have a look at something Xiaomi did that’s improper on so many levels and yet cringe-worthy at the identical time.
As you may see, Microsoft founder and former CEO Bill Gates announced last week that he and his wife Melinda Gates would end their marriage. It became one of the talked about events on social media.
The genius from Xiaomi thought it was an important opportunity to sell his products. So what did they do? They tweeted about Bill and Melinda Gates’ divorce for promoting the fast charging capabilities of the Mi 11. The tweet read: “While breaking up along with your billionaire partner will not be the wisest decision, our Mi 11 shall be fully charged in 45 minutes using wired turbocharging with an influence of 55 W, which implies you will all the time be able to go.”
Not only is the implication offensive, however the accompanying graphic shows a smartphone with the message “We want to speak” being sent to a recipient named “Melinda.” Truthfully, this is totally in bad taste. Nobody should mock a pair’s private and sensitive matter, let alone a multi-billion company like Xiaomi.
Whoever operates Xiaomi’s UK account ought to be ashamed of themselves for pondering it’s a superb idea to make use of a difficulty as sensitive as someone’s divorce to sell their product. After all, the tweet was deleted shortly thereafter when people began complaining within the comments. And this is not the primary time the corporate has been caught tripping over itself in a method or one other.
In an analogous incident a while ago, Xiaomi Malaysia suggested that a cheating man must have used the Mi 9 SE to cover his infidelity from his partner. But that is not the top. If all this wasn’t enough, Xiaomi tweeted via iPhone, further deepening the damage.
Either way, Xiaomi was recently blacklisted when former US President Donald Trump referred to Xiaomi as a “Communist Chinese military company”, prohibiting US residents and corporations from investing in or transacting with the manufacturer.
To be clear, Xiaomi has not been banned or debarred in the identical way as Huawei. As a substitute, the corporate was blacklisted, stopping U.S. firms from investing in it. But that was a giant deal because that is exactly how Huawei got banned. They were first blacklisted after which subjected to the Entity List, thus destroying the corporate’s existence. So it was thought that Xiaomi would follow the identical path as Huawei, but fortunately this didn’t occur. Xiaomi has been officially faraway from the US blacklist. In response to Bloomberg, each the U.S. government and Xiaomi have agreed “on a path forward that will resolve this dispute without the necessity for a contested temporary,” meaning the U.S. Department of Defense backed down on removing the manufacturer from global benchmark indices.
By the best way, now that the Biden administration is rolling back certainly one of Trump’s anti-China decisions, it does not imply that the US government is now going easy on China. Biden has tightened restrictions on Huawei suppliers, further disrupting among the few trade deals he has managed to strike. So don’t expect Huawei to return to business any time soon.
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